Paris, 2 April 2024 In an exclusive interview with WWD made after his appointment as CEO of Prada in January 2022, Gianfranco D'Attis speaks candidly about the brand's meticulous focus on details and its strategy centered on long-term growth in the retail sector, particularly highlighting the Chinese and American markets. D'Attis, whose resume shines with presidencies at Christian Dior Couture Americas and a stint at Jaeger-LeCoultre, has played a key role in directing Prada's retail strategy since taking the helm amid a managerial reorganization of the group. Under his leadership, Prada has seen a notable 12% increase in retail sales in 2023, with a 10% growth in the fourth quarter alone, demonstrating the brand's consistent and unwavering investment in quality and long-term growth. While Miu Miu, Prada's sister brand, experiences exponential growth, D'Attis ensures that Prada remains the core revenue generator for the group, which reported an impressive revenue of 4.72 billion euros last year, marking a 13% increase from 2022. One of the highlights of the interview is Prada's unwavering commitment to excellence in retail. D'Attis attributes the company's impressive performance to a well-balanced product mix that fuels both growth and resilience, bolstered by Prada's constant investment in the brand without compromising on quality. In terms of retail, Prada is shifting gears towards a more organized approach, focusing on the productivity of comparable stores and converting new young customers into brand ambassadors. D'Attis's vision for Prada is not just…
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