Paris, 16 March 2024 Estimated reading time: 3 minutes In a strategic move anticipated by many, Chanel Inc. proudly announced the appointment of Emilie de Tramasure as the new General Manager of the Perfumes and Beauty division, with the transition scheduled for September 9th. This decision marks the end of an era with the retirement of Barbara Menarguez, a longtime iconic figure at Chanel, who will bid farewell on April 26th after a distinguished career with the company. Menarguez, whose name is synonymous with growth and innovation, leaves behind a legacy of success at Chanel. Joining the company in 1998, she rose through the ranks to become a member of the American executive committee in 2009, before being promoted to Chief Financial Officer. Her strategic vision notably led to the opening of 27 perfumes and beauty boutiques in the United States and the conversion of 34 lease doors, thereby strengthening Chanel's presence in the American distribution landscape. Emilie de Tramasure, with her six years as General Manager of Watches and High Jewelry, is recognized for her leadership and ability to invigorate the divisions under her leadership. Her journey at Chanel began in 1998 and has been marked by increasing responsibilities, from Mexico to Paris, and then from Singapore to New York. Her management of watches and high jewelry has seen exponential growth, and her talent for marketing was evidenced by the opening of a flagship store in New York last…
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